Digital Transformation, Customer Experience, the mobile revolution, Big Data, the Internet of Things
The emergence of new business drivers requires a fundamental rethink of how businesses should communicate and engage with customers.
Backed by leading technology vendors and service providers in the Customer Communications Management (CCM) and the wider Marketing Technology space, we have adapted decades-long learnings from the high-volume customer communications industry and applied it to the emerging realm of digital transformation.
The result is a fresh vision on how enterprises should manage their customer communications for better engagement and customer experience. It advocates a central communications platform over various siloed point solutions, true employee enablement for high agility and local decision-making, and full compliance with internal (i.e. brand) and external (i.e. regulatory) requirements.