Who we are


Will Morgan

Senior Research Analyst

Will is an experienced industry analyst with expertise in the Customer Communications Services market. In his role as Senior Research Analyst at Aspire, Will plays a central role in the analysis and distillation of its proprietary research as well as its annual market forecasts and Leaderboard updates. He has authored dozens of analysis pieces, white papers, reports, webinars, and industry blogs. Working with the wider team, Will regularly provides advice, insight, and vital intelligence to the company's expanding customer base on both sides of the Atlantic.

Before joining Aspire, Will was a research analyst at Keypoint Intelligence - InfoTrends where he conducted extensive interviews with industry leaders around the globe while directing two major research initiatives for the company. Based in the United States, Will also worked as a historian for the State of Mississippi before entering market research.

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"As a CX-focused vendor, Quadient values the Aspire Leaderboard because it respects the uniqueness of every business by allowing individuals to alter priorities to fit their current situation and future aspirations."


“Aspire is a trusted source of independent industry insight. As the CCM industry continues to evolve, Aspire works diligently to understand this landscape while gaining a thorough view of the market.”


“Kaspar and the team at Aspire deliver outstanding CCM expertise. The way they look at the market aligns with how we see it, so their insight is invaluable to our business.”


“I’ve enjoyed working with Kaspar over a number of years. From insightful keynote engagements, to expert market insight, he’s extremely familiar with the industry.”

Smart Communications

“With its focus on and expertise in customer communications management, Aspire delivers incredibly valuable insight to companies that are interested in staying ahead of the curve and creating rewarding relationships with their customers. As consumer demands continue to increase and the world becomes even more digital, the need for this advice will also continue to grow.”

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