Navigate the complexities of the customer communications
world

Aspire is a leading global advisory firm dedicated to the evolving Customer Communications Management (CCM) and Customer Experience Management (CXM) markets

Aspire works with Enterprises, CCM-CXM Software and Service Providers, as well as Investors and Strategy Buyers, to deliver unbiased guidance and actionable insights through a variety of highly specialized services. With offices in the US, UK and Europe, our senior team brings unmatched industry expertise and domain experience to clients across the globe, with a strong focus on North America and Europe.

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About Us

Aspire empowers Enterprises, CCM-CXM Software and Service Providers, as well as Investors and Strategy Buyers with unbiased guidance and actionable insights delivered through a variety of highly specialized services.

History

Aspire was founded in 2015 as a specialist advisory firm dedicated to the CCM-CXM markets, and continues to grow its offerings in a quickly-evolving industry for its clients’ needs today. In 2018, Aspire launched the Aspire Leaderboard, which remains the only dynamic CCM-CXM Software Vendor and Service Provider comparison tool. The Leaderboard is divided into a number of different grids with each one dedicated to a particular segment of the customer communications market. Aspire will soon debut a new Interactions Experience Management (IXM) grid focused on the evolving form, chatbots, and interactive personalized video markets. We have also recently launched the Aspire Sales Enablement (ASE) program, which is specifically designed to empower our provider clients' sales teams by equipping them with relevant market insights. 

Why Aspire

Unlike other industry analysts, Aspire is uniquely focused on the Customer Communications and Experience industry with a combined 100 years of dedicated experience. Aspire works with both CCM-CXM Vendors and Enterprises in the market, offering holistic and practical consulting and advice that helps clients develop and embrace better products and services, as well as faster communication transformation strategies.

Unlike the traditional annual assessment cycles, the vendor assessments on the Aspire Leaderboard are updated on a continuous basis, in order to more accurately reflect the fast-changing nature of the market. This is supported by a dynamic, online market analysis tool that visualizes the market, adapting dynamically to reflect individual buyers' requirements.

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Our Services for Enterprises and Vendors

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Aspire Leaderboard

Strengthen and promote your market presence with the help of the Aspire Leaderboard, a digital-first comparison tool that provides independent validation of your market strengths and differentiators
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Inspiration Workshops & Best-Practice Guidance

Discover the latest consumer, market, business and technology trends with the support of Aspire’s workshop sessions, delivered onsite or online

Tailored to your exact needs, you will gain a better understanding of the critical role that customer communications play in the quest for better Customer Experience and Employee Experience, enabling you to make smarter, more informed decisions that increase performance

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RFI/RFP Support & Vendor Selection

Find the right CCM/CXM technology capabilities and vendors for your business, with access to trusted vendor insights, benchmarking tools and guidance on sourcing models, alongside relevant partner insights for your customer communications outsourcing needs

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CCM-CXM Maturity Scans & Assesments

Striving to deliver exceptional customer experiences and build strong relationships with your audiences? Aspire’s CCM-CXM Maturity Assessment provides a comprehensive evaluation of your communications management strategy, workflow, and mindset, enabling you to better understand your current capabilities, identify areas for growth, and chart a path to customer-centric excellence

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CCM-CXM Operating Model & Center of Excellence 

Successful CCM-CXM transformation requires a combination of the right technology, processes and workforce capabilities. Aspire offers essential strategic guidance that helps you evolve your operating model and shift to a centralized or federated Center of Excellence (CoE)

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Thought Leadership

Improve your share of voice in the CCM/CXM market with a range of content that is audience-specific and supported by Aspire’s globally recognized industry expertise, primary market research and insights

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Investor Support

Enhance your investment decision-making and post-acquisition success with Aspire’s unmatched industry knowledge and insights.

From due diligence, in-depth market analysis and custom research, to strategic assessment, technological evaluation, market sizing, and value creation strategies Aspire will help you optimize the investment opportunities in the CCM/CXM technology space

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Strategy, Research & Consulting

Optimize your roadmaps, refine your value propositions, and develop more informed go-to-market strategies for geographical or industry expansion with the help of Aspire’s unbiased CCM/CXM consultancy

Make smarter, more informed decisions that increase performance with Aspire’s independent, actionable research findings and intelligence that spans consumer, business and technology trends, competitive landscapes, and partner overviews

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Latest News

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Upcoming events

Aspire's Analyst and Consultancy team regularly attend and speak at both global industry conferences as well as Technology Vendor and Service Provider events. See below for a roundup of upcoming speaker engagements.

Inside IXM Webinar
Aspire CCS’s George Parapadakis, will be speaking with Smart Communications’ Sally Schulte in this webinar about the key triggers that drove the definition of this new IXM market segment. George will share highlights from evaluating the key IXM vendors in this space, learnings from Enterprises currently investing in these continuously evolving technologies, as well as some of Aspire’s key predictions for this market in 2025 and beyond.
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12th DNOW! Club
Following the launch of the new Aspire Leaderboard grid that tracks what we call IXM CEO & Founder of Aspire CCS, Kaspar Roos, will be heading to the 12th DNOW! Club event. to give a deep dive into the emerging IXM market, alongisde insights into how organizations can elevate their customer experience.
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Testimonials

Quadient

"As a CX-focused vendor, Quadient values the Aspire Leaderboard because it respects the uniqueness of every business by allowing individuals to alter priorities to fit their current situation and future aspirations."

Messagepoint

“Aspire is a trusted source of independent industry insight. As the CCM industry continues to evolve, Aspire works diligently to understand this landscape while gaining a thorough view of the market.”

Espire

“Kaspar and the team at Aspire deliver outstanding CCM expertise. The way they look at the market aligns with how we see it, so their insight is invaluable to our business.”

OpenText

“I’ve enjoyed working with Kaspar over a number of years. From insightful keynote engagements, to expert market insight, he’s extremely familiar with the industry.”

Smart Communications

“With its focus on and expertise in customer communications management, Aspire delivers incredibly valuable insight to companies that are interested in staying ahead of the curve and creating rewarding relationships with their customers. As consumer demands continue to increase and the world becomes even more digital, the need for this advice will also continue to grow.”

Meet the team

Kaspar Roos

Founder & CEO

Martin Pack

COO and GM Aspire CCS

George Parapadakis

Research Director

Amanda Beesley

Vice President of Consultancy

Will Morgan

Senior Research Analyst

Steve Charbonnier

Senior Consultant

Lisa Corbridge

Marketing & PR Manager

Marleen de Wildt

Operations Manager

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Get in touch

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