Aspire Blog

As organizations evolve into customer-centric models, moving into omni-channel communications through digital transformation and customer journey management, we have seen for some time now that CX is evolving. TX (Total eXperience) is being hailed as the strategy for “customer first” organizations but many are still not aware where they are on their CCM to CXM and…

In our industry, acronyms abound. And the fewer the letters, the higher the opportunity for confusion. The latest acronym to permeate the communications industry is “TX” which has previously been used as a moniker for “Transmission”, “Transaction” and even “Transformation”. In its latest incarnation, however, is stands for “Total eXperience”, and specifically Total customer experience.…