Aspire Blog
Aspire Leaderboard: Q1 2024 Market Update
The Aspire Leaderboard, our market-leading CCM-CXM vendor evaluation portal, can help industry professionals keep track of key developments in the space and gain a better understanding of their impact on the wider market. Evaluating vendors in six different market segments, the Aspire Leaderboard provides the most detailed and up-to-date assessment of software vendors and service…
Read MoreThe latest shifts in the CCM landscape & how to maximise the opportunities
As we commence the roll out of the Aspire Sales Enablement (ASE) program with key service providers in North America, Canada, and the UK, I think it is worth reflecting on why this program is needed and why it’s needed now. As we’ve written many times here at Aspire, the Customer Communication Management (CCM) market…
Read MoreAspire Leaderboard – Q4 2023 Update
The Aspire Leaderboard is a trusted source of information and insight into the Customer Communications Management (CCM) and Customer Experience Management (CXM) industries. Our market experts evaluate the offerings of CCM and CXM software vendors and service providers and then score them based on their capabilities, vision, and market presence across a number of dynamic…
Read MoreCommunisis and the implications for the CCM/CXM Market
On 28th December 2023, it was announced that Communisis’ transactional business had gone into administration, after months of speculation and even national news headlines, the axe fell. Clearly our thoughts are with all of the hard-working, talented staff who were once my colleagues and I sincerely hope that all of the individuals impacted quickly find new…
Read MoreAspire Leaderboard – Q3 2023 Update
The Aspire Leaderboard is a one-of-a-kind tool designed to help stakeholders in every part of the customer communications ecosystem compare software vendors’ and service providers’ Customer Communications Management (CCM) and Customer Experience Management (CXM) offerings across a grid that evaluates both the strength of their capabilities and the scope of their strategic direction. In this update, I’d like…
Read MoreThe AI opportunity in CCM-CXM: Part 2 – what to look for in vendors?
In recent posts, I’ve written about Aspire’s ongoing study concerning the opportunities and challenges associated with the use of generative AI in customer communications and experience management. In this blog, I’ll offer an update on our progress and go over a few pointers buyers should consider when evaluating AI offerings. At Aspire, we have spoken at length about…
Read MoreAspire’s latest update on generative AI in CCM-CXM
In some of my previous blogs, I’ve talked about how the Artificial Intelligence/Machine Learning (AI/ML) revolution is taking the Customer Communications Management (CCM) / Customer Experience Management (CXM) industry by storm and how it promises to be one of the most disruptive elements in the market’s history. Aspire is currently conducting an extensive study that…
Read MoreConsumer Behaviors & Attitudes Towards Communications
Another challenging year… We all thought that 2023 would be a more stable year now that we are over the 2021 and 2022 pandemic lockdowns but with the continuation of the war in Ukraine and wholesale energy prices still high, it’s been a challenging start to the year for everyone. The Bank of England has hiked interest…
Read MoreThe Future of Generative AI in Customer Engagement, a new landmark study from Aspire
At Aspire, we’re excited to present our latest research study, “The Future of Generative Artificial Intelligence (AI) in Customer Engagement”. The first phase of this groundbreaking project will provide software vendors and service providers with a deep understanding of the transformative capabilities of generative AI in the creation of customer communications and digital experiences so…
Read MoreWould AI take us back to the future?
While many vendors took the opportunity to showcase their AI offerings at DSF, the most impressive demo I saw was actually presented by O’Neil Digital Solutions the day after the show. As analysts, we often get sneak-peaks at beta versions so we can help clients prepare products for market launch. The technology that O’Neil presented…
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