Aspire opens U.S. office and appoints first U.S. Senior Analyst, Will Morgan

Aspire opens U.S. office and appoints first U.S. Senior Analyst, Will Morgan

Tuesday 20th November, 2019:

Leading Customer Communications Management (CCM) consulting firm, Aspire Customer Communications Services, has announced today the opening of its U.S. office in Chicago. This milestone represents a significant step forward in Aspire’s long term strategy to strengthen its global position and take advantage of new opportunities.

Aspire has also announced its first U.S hire, appointing Senior Research Analyst, Will Morgan to support the company’s growth in the U.S. market. He will also working alongside the wider analyst team to provide advice, insight, and vital intelligence to Aspire’s expanding customer base on both sides of the Atlantic.


Before joining Aspire, Will worked for Keypoint Intelligence-InfoTrends, where he conducted extensive industry interviews worldwide and directed two major research initiatives for the company. As a member of InfoTrends’ Customer Communications and Business Development Advisory Services, he authored dozens of analysis pieces, white papers, and webinars, and was part of a team that published regular business and consumer surveys as well as a range of market forecasts.


Kaspar Roos, CEO and founder of Aspire, commented: “A U.S. presence has long been a part of our roadmap at Aspire, so it’s exciting to be able to realize this vision. Having the right person on board to facilitate this crucial step was essential, so we’re thrilled to welcome Will onto the team. He has an excellent track record of delivering high quality research, writing, and consultancy over the last decade. Aspire already has a number of long-standing core customers based in the U.S. This physical expansion of Aspire’s business along with Will’s presence demonstrates our ongoing commitment to provide deep, one-of-a-kind analysis and advice to the American CCM market.”

“Joining the team at Aspire is a great opportunity for me to marshal my experience and passion and apply it to a different facet of this complex industry,” Morgan added. “The CCM market is ever-evolving. Emerging technologies, growing demand for higher levels of Customer Experience, and a burgeoning omni-channel approach to business communications are driving radical market transformation at an ever faster rate. I’m really looking forward to working alongside Aspire’s clients so that they can revamp their strategies, revitalize their operations, and future-proof their business models for whatever challenges lay ahead.”


About Aspire
Aspire Customer Communications Services is a boutique consulting firm specializing in the Customer Communications Management (CCM) and Digital Customer Experience (DCX) industries. Through deep market expertise and global insights, Aspire works with technology providers, service providers, enterprises and investors to help them achieve their CCM goals. Find more information about how Aspire is helping organizations navigate the complexities of the customer communications world at