Kaspar Roos is considered an industry thought-leader on Customer Communications Management (CCM) and omni-channel communications, with expertise in customer experience and customer engagement. Kaspar speaks regularly at conferences and customer events.
Kaspar Roos will participate in Document Strategy Forum 2016 in Chicago, Il, and share his insights on best practices related to customer communications, customer retention, governance, organizational alignment and more.
Shaping the New Customer Engagement Opportunity. Enterprises’ top marketing priorities have shifted from lead generation to better customer engagement. Kaspar Roos, Founder & CEO of Aspire CCS, will outline in this session his thoughts on what customer centricity means, and how leading enterprises are using customer communications technology to get higher engagement and build more profitable customer relationships.
Providing the keynote presentation at a customer event for a multinational technology vendor.
Providing the afternoon keynote at the 2016 Communisis Customer Event in London, UK. Entitled “Key technology challenges in transforming digital communications”, the presentation discussed how digital transformation requires businesses to use modern communication technology to provide a better experience and obtain higher customer engagement.
Participation in CCM Masterclass seminar with relevant Canon stakeholders and CCM technology vendor experts.
Participated in the 2015 HP Engage conference with a presentation on “Creating a CCM Center of Excellence”. In CCM, people and processes are equally as important as technology – in this presentation an overview was presented on what a CoE is and how it helps enterprises achieve better governance, reduce cycle times, and increase efficiency.
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